for Road Safety in Azad Jammu Kashmir
KDF – Briefing paper May 2015
According to the World Health Organisation report every day more than 500 children and young people around the world under the age of 18 years die from road traffic accidents and 186,300 people die each year. The rates of road traffic death among children are three times higher in developing than in developed countries. The road traffic injury ranks among the top 4 causes of death for children under 5 years and is number 1 killer of young people between the ages of 15-17 years, (WHO, 2015).
In the Pakistan administered Azad Jammu Kashmir every other day a person dies due to road traffic collisions (RTC). The AJK Police data on major road traffic accidents suggests that 698 people died and 3540 people injured from 1492 accidents during (2011-14).
Our analysis of the data suggests that in district Poonch: one of the 10 districts of AJK where young motorcyclist often drive without wearing a helmet were involved in 35% of RTCs.
The increasing trend of risk taking behaviour among young drivers and motorcyclists, who are driving most of the time without any proper driver’s training and licence on poorly constructed and maintained roads in the mountainous region, is a recipe for disaster and a major concern for road safety in Azad Jammu Kashmir.
There is generally a lack of coordination between civil society and local government departments to raise awareness on road safety and address fundamental issues and causes of road traffic accidents. There is no multi-agency collaboration in data collection and management for recording all types of road traffic collisions and their analysis to ascertain the impact on the victims and people affected by RTCs within AJK. Only AJK Police collects some statistics of major road traffic collisions and look for fault, there is no independent organisation or multiagency overview and analysis of the RTC data to understand underlying causes such as road design, surface conditions, hazard signs, faulty traffic signals etc and make recommendations on systematic changes to prevent similar incidents reoccurring.
The capacity of AJK health department and voluntary services to respond accident and emergency calls is very limited and where it exists often does not provide positive outcomes due to lack of emergency planning and preparedness to provide a coordinated response. The emergency treatment and wider health and wellbeing of the people affected by RTC’s and rehabilitation of disabled victims of road traffic accidents is a major challenge.
Therefore, Kashmir Development Foundation (KDF) in partnership with local civil society and youth organisations such as Students Social Welfare Society (SSWS) has launched “Action for Road Safety –Azad Jammu Kashmir” campaign to mark the Third UN Road Safety Week (4-10 May 2015) as part of the Decade of Action for Road safety 2011-2020 to raise awareness and start a meaningful dialogue between civil society and all the key stakeholders to take action for road safety in Azad Jammu Kashmir.
Action for Road Safety – Azad Jammu Kashmir Campaign Aims and Objectives
The Action for Road Safety – Azad Jammu Kashmir campaign aims to advance awareness on road safety by encouraging people and institutions to work in partnership for the following objectives:
Action for Road Safety Campaign 4th -11 May 2015
The week long Action for Road Safety – Azad Jammu Kashmir campaign started on 4th May 2015 in the District Poonch, AJK has directly engaged over 850 young people through a range of activities including special talks during school assemblies within three schools and road safety awareness walks in five towns (Paniola, Thorar, Hajira, Banjosa, Rawalakot).
150 people in the District including local administration officials, business community, youth groups, representatives of transport workers unions, press clubs, civil society organisations, religious institutions and social and political activists signed #SaveKidsLives Child Declaration and pledged to support the aims and objectives of the Action for Road Safety – Azad Jammu Kashmir campaign.
During the Road Safety week (4-11 May) a very well-coordinated media campaign has significantly contributed in raising road safety awareness and dissemination of the road safety messages within all sections of the society through social media, newspapers adverts, and live interviews in the popular talk shows on local FM Radio. Our analysis of the dedicated “Action for Road Safety – Azad Jammu Kashmir” Facebook page found that we reached 22115 people in total and 5407 people liked, commented, shared or clicked on the campaign posts.
Furthermore, the District Mufti has recorded an on-line video message in support of the Action for Road Safety Campaign and wrote a letter to the Imams of 30 Mosques advising them to include Road Safety awareness in their Friday prayer sermons’ on 8th May 2015. The Deputy Commissioner - Poonch, Assistant Commissioner Hajira, Inspector Traffic Police Rawalakot, Principal P.G Degree College Rawalakot, Degree College Thorar, Head teachers of private colleges and schools, President all AJK Traders Union and civil society activists also recorded their video messages in support of the campaign that were uploaded and widely shared across social media networks. This media strategy helped the campaign in its outreach to over 23,175 people in District Poonch and beyond.
Follow up actions
Our capacity is limited but we are committed to advance “Action for Road Safety – Azad Jammu Kashmir through working in partnership with stakeholders and community voluntary action. Going forward we endeavour to take following actions for achievement of the aims and objectives of our campaign.
1- We seek assistance from local, national and international organisations to build our capacity to develop an advancing Road safety awareness project across all the regions of our State.
2- Establish networks and partnerships with all key stakeholders to develop a coordinated approach on Road Safety.
3- Keep all the people and volunteers engaged in this year campaign updated on the progress and share relevant information to advance the knowledge and awareness on Road safety.
Based on the feedback from our engagement with a range of civil society stakeholders and key government official through meetings, road safety awareness walks and special talks during school assemblies and social media interactions as part of KDF and SSWS joint pilot project during Third UN Road Safety Week (4-11 May 2015) in District Poonch, Azad Jammu Kashmir, we recommend that:
Kashmir Development Foundation would welcome opportunities for further engagement and partnership working with all the stakeholders to take action for road safety.
If you need further information, please contact: Shakeeb Farooq – Campaign Coordinator, E-mail: firstname.lastname@example.org
Sardar Aftab Khan - Executive Director
Kashmir Development Foundation
KDF believe that the people should be able to challenge the attitudes of individuals and practices of institutions and society that discriminate against and marginalise people.
KDF is leading on integrating equality and human rights work in Jammu and Kashmir. We continue to support community development initiatives and partnerships to increase opportunities and life chances for Kashmiri people.
Kashmir Development Foundation (KDF) a community development charity is leading on a national campaign to celebrate ‘Kashmir History Week’ (20 – 27 October) in recognition of the Kashmiri diaspora community and their contributions to the local economy, cultural heritage and civic life in various towns and cities alongside the Black History Month celebrations in United Kingdom.
Kashmir Development Foundation (KDF) is leading on a national campaign to celebrate ‘Kashmir History Week’ (20 – 27 October) in recognition of the Kashmiri diaspora community and their contributions to the local economy, cultural heritage and civic life in various towns and cities alongside the Black History Month celebrations in United Kingdom.
Sports for Connecting Communities
To build relations, bridge divisions and develop networks across communities & cultures for reconciliation, conflict transformation, peace and development within all the regions of former state of Jammu and Kashmir by developing strong and vibrant sports networks for hosting inter and intra-regional, and across ceasefire line/Line of control (LOC) sports events.
Advancing the education of general public in the arts, culture and heritage of Jammu and Kashmir.Kashmir Development Foundation is currently developing a Kashmiri Diaspora oral history project. We support visual and performing arts and cultural shows.